Opened in 2017 by Nicholas Hytner and Nick Starr, the Bridge is the first wholly new commercial theatre of scale to open in London in 80 years.
The team at the Bridge took the opportunity to rethink the theatre-going experience from the ground up, creating not only a beautiful and functional physical space, but also devoting a huge amount of care and attention to the entire customer journey from start to finish.
crowdEngage powers just-in-time messaging for Bridge audiences. Rather than overwhelming customers with information at the point of purchase, the Bridge use crowdEngage automation to send out a personalised message on the morning of each performance. That message contains the most important details for customers: timings, booking reference, Google Maps directions, and a point of contact for any queries.
"crowdEngage has really enhanced our customer-first approach. Being able to send out targeted and informative messages has meant we can be more personal with customers, giving them the information they need at the time they need it. We got a lot of positive feedback from audiences during our initial trial of crowdEngage, so we were very keen to continue using it!"
Head of Sales and Audience Insight