crowdEngage

Engage audiences before they arrive for the show

Venues use crowdEngage to send customers handy reminders with queue-busting mobile tickets and interval drinks pre-ordering.
Find out how it works
How it works
1
Before the performance, the customer receives a text
Messages are scheduled to send at a set time, relative to the start of each performance. Each message is completely customisable and can be personalised based on customer, order, or performance data.
2
They tap to see their mobile tickets
Every message contains a unique, secure link for each customer, which will take them to their mobile tickets. This means they don't have to faff about with printers, or queue to collect from the box office.
3
They're given the option to pre-order interval drinks
From the mobile tickets page, the customer is asked whether they'd like to pre-order drinks or merchandise items. No login required, and with Apple Pay and Google Pay, the order can be completed in seconds.
4
They pick up their order at the interval
The customer receives a text with their collection reference and instructions. At the interval (or whenever you've set as the collection time), the customer heads to the collection point to pick up their order.
Creating an all-new theatre experience with the Bridge
Opened in 2017 by Nicholas Hytner and Nick Starr, the Bridge is the first wholly new commercial theatre of scale to open in London in 80 years.

The team at the Bridge took the opportunity to rethink the theatre-going experience from the ground up, creating not only a beautiful and functional physical space, but also devoting a huge amount of care and attention to the entire customer journey from start to finish.

crowdEngage powers just-in-time messaging for Bridge audiences. Rather than overwhelming customers with information at the point of purchase, the Bridge use crowdEngage automation to send out a personalised message on the morning of each performance. That message contains the most important details for customers: timings, booking reference, Google Maps directions, and a point of contact for any queries.

"crowdEngage has really enhanced our customer-first approach. Being able to send out targeted and informative messages has meant we can be more personal with customers, giving them the information they need at the time they need it. We got a lot of positive feedback from audiences during our initial trial of crowdEngage, so we were very keen to continue using it!"

Pauline Fallowell
Head of Sales and Audience Insight

Fewer queues and happy audiences
42%
Mobile tickets adoption rate
53%
Average click-through rate
71%
Reduction in scanning time